Tag: marketing
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What is Book Promotion?
Book promotion, also called book advertising or book marketing, is the act of spreading the word about your book to entice people to buy and read it. It can take many forms—there is no single way to successfully promote your book. Your marketing plan should be specially tailored to your book, based on the genre,…
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What is Book Marketing?
Whether you’ve hired a professional to take care of it or are doing it yourself, marketing is what gets your book seen, bought, and read. Other terms, such as book promotion and book advertising, exist as well, but they all fall under the umbrella of marketing, which involves putting your book in view of those…
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What is a Target Audience?
What is a target audience, and how can you use your knowledge to get your books into readers’ hands? In this article, I will detail what it is, how to find the target audience for your own book, and what questions to ask yourself about marketing your book to the right people. Definition In marketing,…
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Budgeting for Book Publication—Make a Plan
The first thing I’d like to say is that this article is not going to give you a set-in-stone budget. All books are different, so there really isn’t a one-size-fits-all for budgeting, but I hope that after you read this, you’ll have a better understanding of the book publishing world, how to decide where you…
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Navigating the World of Self-Publishing
When you finish writing your first book, the question you have to ask yourself is this: Do I self-publish, or go traditional? Some people think the answer is simple, that they’ll just try to find an agent, and if that doesn’t work out, they’ll publish it themselves, but that is the wrong way to go…